CodingPixel
Prepared for Knox Withers & Tracy Rhodes
October 2026 · Confidential
Website proposal · C. Knox Withers, P.C.

A firm that reads as serious in the first ten seconds.

A new commercial real estate litigation firm deserves a site built for it, not a template. We'll design and build a restrained, modern WordPress site on native blocks that states the case immediately, lets the practice unfold as visitors scroll, and lets you publish your own Insights without touching code.

C. Knox Withers
C. Knox WithersFounding attorney · Atlanta
Fixed fee
$5,600
4 milestones on Upwork
Timeline
~7 weeks
launch week of Dec 15
Scope
10 pages
plus Insights articles & video
Accessibility
WCAG AA
2.1 standard, built in from day one
§ 1

What we heard on our call

This is a serious commercial real estate litigation firm.The message the home page must land in ten seconds
i.

Full creative latitude

You want us to push back with UX data, not simply follow instructions that don't hold up.

ii.

Near-zero learning curve

Write and post Insights, swap photos and update your bio yourself. Come to us only for anything structurally new.

iii.

No lock-in, years from now

Built to WordPress's own standards so any future developer can pick it up.

iv.

Mobile-first by default

Because that's the Google standard, as you put it.

v.

On track for January 1, 2027

Logo in progress, photography on Oct 9, home-page copy coming together. That fits the 6–7 working weeks we need.

vi.

The more they scroll, the more unfolds

The story and services reveal themselves in order of importance.

§ 2

How the site is structured

One firm, one clear message, with the practice areas unfolding as the story builds.

10seconds

The home page states the case

Who you represent, what you handle, and one clear path to request a consultation. No generic law-firm clichés and no lead-gen template feel.

  1. Founding practice
    Commercial Real Estate Litigation
    The lead story, closest to the home page's message.
  2. Practice area
    Commercial Lease Disputes
    Landlords and tenants.
  3. Practice area
    Evictions & Possession
  4. Practice area
    Guaranty & Payment Enforcement
  5. Practice area
    Other Real Estate & Property Disputes
  6. Credibility
    Representative Experience · About
  7. Always one click away
    Insights (articles + video) · Contact
    Every article gets its own permanent URL and a template you fill in yourself.
§ 3
Exhibit A · Concept

A first look

A concept to show the direction, not the final design. The real design follows your logo, photography and copy in Milestone 1.

Concept only. The intro video uses Knox's current headshot as its cover; the final video and portraits come from the Oct 9 photo session.

§ 4

What's included

10 page templates

HomeAboutCommercial Real Estate LitigationCommercial Lease DisputesEvictions & PossessionGuaranty & Payment EnforcementOther Property DisputesRepresentative ExperienceInsightsContact

Native blocks with ACF, not Elementor

A locked structure you can't accidentally break, with full freedom to edit inside it.

Insights hub

Article and Video types, each with its own permanent URL, published by you.

SEO foundation

Yoast, schema markup, Search Console and GA4 wired up.

Speed & security

Core Web Vitals tuning and baseline security hardening.

WCAG 2.1 AA basics

Built into every template from the start.

Staging site

Review everything before it goes live.

Guide + walkthrough video

Editing content is never a mystery. Plus 30 days of written support after launch.

Full ownership

Your domain, hosting, WordPress admin, analytics, and code in a GitHub repo you own.

§ 5

What we checked before quoting

Confirmed on call

ACF over Elementor

We walked through both live. ACF restricts structural changes so you can't break the site, while you still edit text, photos and bios yourself.

Confirmed on call

Standards-based, no lock-in

Mobile-first and built to Google's Core Web Vitals standard. Nothing proprietary that only we understand.

Open item

Attorney profiles & video hosting

This quote assumes up to 2 attorney profiles at launch and no paid video host. Tell us if you'd like more profiles, or Vimeo (paid) over YouTube (free).

Open item

WCAG 2.1 AA scope

AA basics are built into every template. A full, formal accessibility audit would be a separate paid add-on.

§ 6

Schedule of milestones

Weeks run from a start in the second half of October to launch the week of December 15.

Week of
Oct 19
Oct 26
Nov 2
Nov 9
Nov 16
Nov 23
Nov 30
Dec 7
Dec 14
Sitemap & visual directionMilestone 1
$1,500
BuildMilestone 2
$2,100
Content, SEO & setupMilestone 3
$1,300
Launch & handoverMilestone 4
$700
Milestone 1

Sitemap & visual direction

Final sitemap, full visual system, and designs for Home, one practice area and one Insights template.

Milestone 2

Build

Custom theme and ACF structure, remaining practice pages, About, Representative Experience, Insights archive.

Milestone 3

Content, SEO & setup

Your photography and copy in place; Yoast, schema, Search Console, GA4; speed, accessibility and security on staging.

Milestone 4

Launch & handover

Hosting in your account, cross-device QA, guide and walkthrough, go-live, 30 days of support.

§ 7

The fee

$5,600

Fixed price for the full 10-page scope, paid only as each milestone is delivered and approved.

Sitemap & direction$1,500
Build$2,100
Content, SEO & setup$1,300
Launch & handover$700

This is the $5,600 fixed quote for the 10-page scope from Sep 28, unchanged.

§ 8

After launch

No mandatory subscription. The site is yours to run. If you'd rather hand the upkeep to us, here's what we'd recommend.

Essential
$99/ month

Monthly WordPress and plugin updates tested on staging, daily backups, uptime monitoring.

Standard Recommended
$199/ month

Everything in Essential, plus weekly updates, security monitoring and 1 hour of changes each month.

Priority
$349/ month

Everything in Standard, plus same-day response on urgent issues, 3 hours of changes and a monthly report.

Ad hoc work: new pages, structural changes, anything outside a plan$40 / hour
§ 9

When is it done?

When the new site is live on your own domain, and you can publish an Insights article or update your bio yourself in minutes.

Live on your domain Self-publishing works Passes Core Web Vitals WCAG 2.1 AA basics, desktop & mobile
§ 10

What we need from you

§ 11

Relevant work

Open Influence ↗The site Abu pointed to on our call as our strongest overall design work.openinfluence.com Alt Bionics ↗Medical technologyaltbionics.com Lakeland Farm & Ranch ↗Equipment retailerlakelandfarmandranch.com Broadfence ↗Temporary fencingbroadfence.com Sling Aircraft North America ↗Aircraft manufacturer and distribution.slingaircraft.com
§ 12

How we work

One point of contact

I lead the project and stay on every call. Our designers and developers are an in-house team in Pakistan.

Full visibility

An Asana board with every task, so you can check progress any day.

Pay as it's delivered

Fixed milestones on Upwork, released only when you've approved each one.

No mandatory contract

Care plans are optional. The site, code and accounts are yours either way.

§ 13

Next steps

  1. Confirm attorney profile count, video hosting preference, and whether you want the WCAG audit add-on.
  2. Accept on Upwork and Milestone 1 (sitemap and visual direction) starts right away.
  3. Share your logo, photography and home-page copy as they're ready, to hold the Dec 15 launch window.

Ready to open on January 1.

Accept on Upwork and we start Milestone 1 this month.

$5,600 · fixed